Hi, I’m Julie O’Clare. You’re watching Parents
TV and today we are celebrating a huge milestone. One of our partners American Baby Magazine
is turning 70, and joining us is Editor in Chief, Judy Nolte. Congratulations on this
big anniversary.>>Thank you Julie. It’s a long time. It’s a lot of years.>>So, you’ve
been with the magazine for 38 years, which is just fabulous.>>It’s surprising isn’t
it?>>Yes. And well, it’s wonderful and you would imagine so many changes over the year,
I mean, the years. The first issues of American Baby that came out look incredibly different
from what we see today.>>Don’t they though?>>Tell us how the magazine started?>>It actually
started as a giveaway in the diaper service bundle. If you can imagine diaper services.
>>Way back when?>>Way back, we didn’t have any disposable diapers, so they tuck the magazine
into the diaper service when the clean diapers got delivered and it was really a pamphlet
full of advice from a nurse and as you can see from the covers they were all illustrations.
Cute little babies doing things that actually copied what was going on in the world. When
America was at war it’s like a world war, and all the babies doing things were doing
things very American, like one of the pictures is the babies raising the flag at Iwo Jima.
It was very patriotic. They use the name American very seriously and they would solicit money
for war bonds and all kinds of things to help the troops and support the troops. So, everybody
was in on this.>>And so much has changed. Tell us some of the biggest changes you think
over the years.>>I think the biggest is actually in attitude. Going through these old issues
we found that a lot of the advices not all that different is just delivered differently.
It’s delivered in a very formal rather preachy tone and the doctor was God everybody listens
to the doctor in what he said. The husband was a very secondary player in all of these.
No man got in the delivery room. No man changed diapers –>>Well, times changed.>>Haven’t
they? No mother has ever went to work. They all stayed home. They raised their kids. They
had the apron on when they cook the dinner and when the husband came home they took off
the apron, give him his pipe and slippers, and leave him alone, and the advice was, don’t
let you children disturb daddy when he comes home, give him –>>Boy, our time changed.
>>Yes.>>Let’s stay with the advice for a second because I know advice for pregnant
and new moms has been a big part of the magazine since its inception. Let’s talk about putting
your baby to sleep because things have changed here, too.>>We now know that babies have
to sleep on their back to help keep down the incidents of sudden infant death syndrome
or SIDS. In those days and this is 1968 from October, a baby should never sleep on his
back. The side to side position is ideal alternating baby left to right and seeing that his ear
is not doubled up under him. Now it’s just –>>The concern is about the ear. That’s
not the concerns that we have today.>>No, today it’s felt that the child can stop breathing
if he presses into too much on too many pillows or blankets, so we’re not supposed to keep
blankets, pillows, toys, anything in the crib and keep him on his back is a much safer position.
>>How about breastfeeding? How have tips changed?>>Well, I think the attitude has changed,
but breastfeeding is one of these things that comes and goes. In the 40s not very many women
breastfeed, and in the 50s they didn’t, in the late 60s and early 70s breastfeeding came
back as a fashion if you will. But in attitude, a lot of the attitude had to do with the woman’s
breasts, and in fact, who could they belong to.>>And this is amazing, this advice.>>This
is from a doctor. As men, we must admit that breast do make lovely sweater decoration –>>Oh,
my God.>>I can’t believe I’m the one who said that. However, as doctors we remind you
that their primary purpose is a source of food for babies. But, here’s a thing I love,
this is something I think we try to come up with all the reasons why breastfeeding is
best. This is one we’ve never thought of. Breastfeeding mothers have higher blood levels.
They are more energetic. They feel better and they are more fun to live with and be
around. Is that true?>>Oh, my goodness. I’m still stuck on sweater decoration.>>I know.
>>Let’s talk about maternity fashion, because styles have definitely changed, although I
saw some of the fashions from the 70s and some of the older magazines are coming back
today.>>Like everything –>>Like everything.>>that comes around, but the real difference
was in those days we covered up and we make sure that nobody could really see how much
we we’re pregnant.>>Speaking about there’s this one that I absolutely love it’s from
winter of 1970. The issue really shows how styles have changed it says, now you can dress
two people as fashionably as one in a woman is wearing this gigantic momo you could dress
six people.>>That was the look. I mean, the bigger and the more layers. You know what
people do today?>>Yes.>>Expose as much as he can. -[ unk ]>>Be proud of it as tight
as possible and wear bikinis on the beach and [ unk ] with it.>>And show it all.>>Yes.
>>So, Judy, how is your role changed with the magazine over the years?>>I think I’ve
become more of a business partner. There used to be more of a separation between the two
and now I go out in sales calls. I tried to work with promotion people and look at the
magazine as a whole package rather than just the one side of it.>>You’ve been with the
magazine for long time you must have a favorite column, or a favorite cover, or issue.>>I
think my favorite column would have to be the doctor columns. In every issue forever
we’ve had either a dear doctor or visit with the pediatrician column, and I’ve watched
the advice changed over the years, even though, the subjects have stayed exactly the same,
but the attitude of the doctors in the advice through the last few decades has really changed
and that has been enjoyable for me from my perspective.>>And thank goodness because
of some of the advice we saw from way back when. It’s a good thing it’s changing.>>Absolutely.
>>Tell us about the future. What’s coming up for American Baby? What can we expect?
>>We have some plans to come out with a new magazine specifically for pregnant women and
their late stages of pregnancy.>>Exciting.>>We have other publications. We have an early
pregnancy publication. We have a first year of life which details the changes that a baby
goes through in the first 12 months, and now we’re coming out with a new smaller sized
version of a magazine for pregnant women. I can’t reveal the name just yet, but it’s
–>>Keeping up in suspense.>>It’s on the drawing board. In my next visit, I’ll come
and show it to you.>>I can’t wait. Judy Nolte, thank you so much for coming and congratulations
again.>>Thank you so much.>>We really appreciate it.>>If you like more information about American
Baby Magazine’s 70th anniversary you can go to www. americanbaby. com
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