Hello, I’m Dr. Sarah Linde, Chief Public Health Officer,
Health Resources and Services Administration, or HRSA, and I want to share an exciting opportunity
with you! The Affordable Care Act is helping millions
of Americans gain access to more affordable health coverage and care. And beginning in
October 2013, millions more uninsured Americans will be able to find health coverage through
the new Health Insurance Marketplace. Building on this, I am pleased to announce
HRSA’s second Challenge.gov activity entitled, “Care Counts: Educating Women and Families.”
This Challenge is one way HRSA is supporting the health care law. We know that women make
approximately 80% of all family health care decisions, and they are more likely to be
the primary caregivers for children and elderly parents.
The “Care Counts Challenge” seeks innovative tools for informing women about the benefits
the law provides to them and their families and helping them find and understand the Health
Insurance Marketplace. These tools can take the form of a communication in print, on the
web, or through social media and winners will be selected for both English and Spanish language
entries. An expert panel of judges will recommend the
best entries to HRSA’s Administrator, Dr. Mary Wakefield. She will decide up to 4 winning
teams. Teams will compete for a total of $25,000 in prize money and recognition of their tools.
I encourage you to learn more about this opportunity and share this information with other partners
and stakeholders in your communities. For more information and important deadlines,
please visit www.carecounts.challenge.gov. Thank you and good luck.