Coming to you from southern France with a few productivity tips for marketers There are other ways to operate now. There are other ways to be efficient. Get back your life to follow your dreams, to spend time with your family, whatever it is you want to do. The next few tips will help you multiply the 20% of your day that is most impactful all while taking off the pressure so you can go home at a reasonable hour. [Trying to delegate tasks] Stop and think: where do you add the most value to your company? Do you spend most of your day on menial things? Or are you really working on the bigger picture items that your boss wants you to tackle? Are you dealing with SEO and analytics, even if it’s not your strong suit? Think about little simple things you can do to improve your delegation abilities. So spinning up a Basecamp or Asana or Trello…something like that. A project management tool that allows you to actually assign a task to someone — that’s a great first step. Even if it’s just to yourself. The next thing is finding people to delegate to – it doesn’t always have to be expensive. There are sites like Upwork that let you concentrate on priorities and work that you actually enjoy. But, be careful of time zone education level at the country of origin, language communication and abilities, and your ability and infrastructure to manage remote workers. Another thing you can do is crowdsource using sites like Quora or Clarity.fm to ask experts what to do. Don’t take my word for it — ask someone else. The next thing is improving communication with your technical team If you’ve heard of the book “Men are from Mars, Women are from Venus” I think technical folks and marketers could use a similar book. Often when developers communicate with marketers it sometimes feels as if they’re speaking a totally different language and the same goes for technical people who interpret what marketers say, you know, I’m both! So one of the things is communicating visually — mock-ups, screen shares, screen grabs, URLs, all that kind of stuff. There’s less room for miscommunication when you keep that communication channel visual. Another thing is picking up the phone Developers and other techies tend to prefer email even when it’s to everyone’s advantage to use verbal and visual communication. Just push them to pick up the phone, schedule a videoconference, screen share with them, or simply use Slack or Skype and their built-in calling and screen sharing capabilities. Often the most efficient use of your time is to have a technical project manager interpreting, sitting between you and the developer ready to translate. They can work at your company or an agency that you hire. Setting extremely clear business goals and KPIs is another tip. You might ask your tech team for a certain feature or set of features, or even an entire website, but it may not end up doing what you want If you don’t start with these KPIs and goals, so that they can form the user stories that they need. *Say* you want to increase conversions site-wide by 20% in you know? six months. Make the goals smart, measurable, actionable — all that kind of stuff. You can consider upper-tier options such as TopTal Or consider agencies. So, that’s another level. What’s the difference between a company (an agency) and a freelancer? A company doesn’t disappear, you know, it comes with an infrastructure and a pool of skillsets and best practices to draw from that no one freelancer is gonna have. “A guy” brings a different level of professionalism than a team. Of course, even within agencies and different companies your mileage may vary. We’ve got an article on our blog about choosing the best agency. Digital marketing is going nowhere but complex. It’s getting more and more complex each day. So the more you can delegate, the more brain power you can source and shift out of your own, just knowing the important stuffk so that you can really focus on the bigger goals that your management team wants you to focus on and that, you know delivers that 20% of effectiveness that really makes the most difference…. You’ve got a vast technology and increasingly technical digital marketing landscape from analytics to data science storytelling, persuasion, psychology, neuromarketing, conversion rate optimization, not to mention classics like SEO, UX, design trends, paid advertising, CRM, sales team enablement, and the list goes on…and all of these things are all changing too at a rapid pace! So hopefully this has been helpful. I’ve got more to come… hopefully, this is a great start! Thank you.