Matt Serra | Jacques Torres | Susan Spencer | Steve Adubato | One on One

Matt Serra | Jacques Torres | Susan Spencer | Steve Adubato | One on One


ON BEHALF OF EVERYONE ON AT WNET CONGRATULATIONS TO STEVE ADUBATO AND THE CAUCUS EDUCATIONAL CORPORATION ON 25 GREAT YEARS OF BROADCASTING HI I’M BERNIE FLYNN. AT NEW JERSEY MANUFACTURERS INSURANCE COMPANY WE BELIEVE THAT ALL CITIZENS NEED TO BE INFORMED ABOUT THE IMPORTANT ISSUES THAT EFFECT THEIR DAILY LIVES THAT’S WHY WE’RE PROUD TO SUPPORT PROGRAMMING PRODUCED BY CAUCUS EDUCATIONAL CORPORATION AND THEIR PARTNERS IN PUBLIC TELEVISION THIS SPECIAL EDITION OF ONE ON ONE WITH STEVE ADUBATO IS BROUGHT TO YOU FROM THE TISCH WNET STUDIOS AT LINCOLN CENTER FUNDING HAS BEEN PROVIDED BY HACKENSACK UNIVERSITY HEALTH NETWORK SUN NATIONAL BANK NEW JERSEY NATURAL GAS PROUD TO SUPPORT TO SUPPORT EDUCATION IN OUR COMMUNITIES UNITED WATER MAKING THE PLANET SUSTAINABLE IS THE BEST JOB ON EARTH COUNTY COLLEGE OF MORRIS CONNECTING LEARNING AND LIFE THE MERCK COMPANY FOUNDATION AND BY FEDWAY ASSOCIATES INC PROMOTIONAL SUPPORT PROVIDED BY THE STAR LEDGER AND NJ.COM EVERYTHING JERSEY AND BY THE NEW JERSEY BUSINESS AND INDUSTRY ASSOCIATION AND ITS MONTHY MAGAZINE NEW JERSEY BUSINESS THIS IS ONE ON ONE WHEN YOU FIRST HEARD THAT THEY WERE DOING CHARLIE ROSE DIDN’T YOU GO “WHAT?!?” PEOPLE LIKE LAUGHING AT OTHERS SO I DON’T MIND IF THE OTHER IS ME SEE YOU GO RIGHT INTO THE CHARACTER THAT’S WHAT IT IS I’M BRINGING FAMILIES TOGETHER A HALF AN HOUR EACH WEEK I MEAN I’M DOING SOMETHING SPECIAL AND SO I DO FEEL SUCCESSFUL HEY FOLKS I’M STEVE ADUBATO MORE IMPORTANTLY I WANT TO INTRODUCE YOU TO THE FIRST GUY OF THIS TYPE WE’VE EVER HAD IN THE STUDIO HE IS MATT SERRA HE’S THE FORMER UFC WELTERWEIGHT CHAMPION AND I WATCHED MANY OF HIS FIGHTS IN THE OCTAGON RIGHT? EXCELLENT YES THE OCTAGON ON APRIL 7TH 2007 IN UFC 69 I WATCHED HIM AGAINST GEORGE ST PIERRE CONSIDERED ONE OF THE GREATEST FIGHTERS OF ALL TIME IT WAS A PRETTY BIG UPSET YOU WON THE CHAMPIONSHIP RIGHT? YES I DID. THANK YOU FOR BRINGING IT UP. DON’T BRING UP THE REMATCH WHILE I’M HERE OH WAS THERE A REMATCH? NAH NAH THAT’S A RUMOR THERE WAS A RUMOR ABOUT A REMATCH YEAH BUT THE FIRST ONE WENT WELL THANK YOU AND GEORGE ST PIERRE AGAIN CONSIDERED BY MANY TO BE SO GREAT YOU WERE A HUGE UNDERDOG DESCRIBE GOING IN THAT FIGHT WHY YOU WERE SO CONFIDENT WELL YOU KNOW MY BACKGROUND IS IN BRAZILIAN JU JITSU BY THE WAY BEFORE YOU GO ANY FURTHER DO YOU MIND IF I PLUG YOUR…? MY SCHOOL? YOUR SCHOOL. YOU AND YOUR BROTHER NICK OF COURSE YOU HAVE, THE SCHOOLS ARE CALLED THE SERRA B.J.J. ACADEMY BRAZILIAN JU JITSU? YES IT’S BRAZILIAN JU JITSU IT’S WWW.SERRABJJ.COM AND AGAIN WE TEACH BRAZILIAN JU JITSU TO THE MASSES FROM 8 YEAR OLDS TO GUYS IN THEIR 50’S AND YOU GREW UP IN THE…? YOURSELF COULD BE A STUDENT YOU GREW UP IN THE ISLAND RIGHT? YES YES I GREW UP IN EAST MEADOW, LONG ISLAND SO DESCRIBE THAT FIGHT AGAIN AND WHY IT WAS SO HUGE UMM WHAT WERE YOU FEELING? OH WELL LET ME TELL YOU, HUGE UNDERDOG OBVIOUSLY CAUSE GEORGE IS QUITE THE STUD AND HE WAS JUST GOING THROUGH PEOPLE UM YOU KNOW I FELT I HAD A TRICK UP MY SLEEVE YOU KNOW, I’M KNOWN AGAIN AS A BRAZILIAN JU JITSU EXPERT I GET THE FIGHT TO THE FLOOR MY PREVIOUS FIGHTS AND I WIN EITHER BY SUBMISSION OR DOMINANT POSITION AND WORK THE GUYS OVER DOWN THERE AND THAT’S WHAT I WAS KNOWN AS EXCUSE ME FOR INTERRUPTING WELTERWEIGHT ABOUT 185 RIGHT? WELL MAYBE NOW IN THE OFF SEASON WITH THE PASTA BUT NO WELTERWEIGHT’S 170 170? YEA YES 170 POUNDS THAT’S THE LIMIT? 170 POUND LIMIT, YES 185 IS? MIDDLEWEIGHT MIDDLEWEIGHT? OKAY WELTER GOT IT YES GO AHEAD. SO 170 GOING IN? UM YEAH SO BIG YA KNOW BIG BIG UNDERDOG ON PAPER BUT YOU KNOW IN SPARRING LEADING UP TO THE FIGHT YOU I’VE BEEN HAVING GOOD RESULTS AND HURTING PEOPLE WITH THE 60 OZ GLOVES SO WE HAVE THESE LITTLE GLOVES GOING IN THERE ME BEING KNOWN AS A GROUND EXPERT I FELT I HAD A, HEY THERE I AM, LOOK AT THOSE ABS! BUT… MAN YOU’RE RIPPED! [LAUGHTER] YES YES LISTEN A COUPLE MONTHS WITHOUT THE PASTA AND THAT’S WHAT I LOOK LIKE RIGHT BUT… YOU’RE WEARING THE 16 OZ GLOVES YEAH WHEN I’M SPARRING LEADING UP TO MY FIGHT SO IN THE FIGHT ITSELF YOU KNOW YOU WEAR YOUR YOU KNOW SMALLER GLOVES I HAD GOOD RESULTS IN MY BOXING YOU COULD HURT PEOPLE WITH THOSE OH YOU SURE CAN. AND I DID. AND I WON THE TITLE WHEN YOU WIN IT LIKE THAT AND WHEN PEOPLE DIDN’T EXPECT IT BUT YOU DID DESCRIBE RIGHT AFTER WHAT IT FEELS LIKE OH WOW I MEAN THAT WAS… A MEDIA KING THEN RIGHT? YEAH RIGHT IT DOESN’T MATTER WHAT HAPPENS THE NEXT DAY WHAT HAPPENS TOMORROW WHAT HAPPENS THE REST OF MY CAREER EVERYTHING ELSE WAS GONNA BE GREAT BECAUSE THAT’S, I LIVED MY ROCKY MOVIE RIGHT THERE SO… THAT WAS IT RIGHT THERE? YEAH YEAH AND BEING A BIG ROCKY FAN THAT’S I FELT LIKE I LIVED MY, BOOM, ROCKY CINDERELLA MAN, I LIVED IT BUT THE MMA VERSION WHICH IS EVEN COOLER BECAUSE IT’S A COOLER SPORT YOU KNOW WHAT’S SO INTERESTING? BY THE WAY, STAY ON THAT BECAUSE BEING A FIGHT FAN FOR A LONG TIME AND WATCHING BOXING AND WATCHING UFC, UFC MOVES FASTER AND WITH BOXING IT’S SO UNEVENLY MATCHED SO OFTEN AND THERE ARE VERY FEW REALLY GOOD FIGHTS. UFC HAS OVERTAKEN BOXING ON SO MANY LEVELS YEAH DANA WHITE’S DONE AN INCREDIBLE JOB UFC… AMAZING GREAT MARKETING BRANDING TAKING OVER SMALLER, IF YOU WILL, BRANDS. QUESTION. WHERE IS BOXING? WHERE IS UFC? WELL I MEAN I THINK THEY’RE TWO DIFFERENT ANIMALS EVEN THOUGH THEY’RE BOTH COMBAT SPORTS. BOXING… IT’S NOT LIKE BACK IN THE DAY WITH MIKE TYSON WHERE EVERYBODY’S GATHERING AROUND WAITING FOR THE “OOH! THIS IS GONNA BE GREAT!” UH YA KNOW BOXING AGAIN… IT’S… UFC’S MIXED MARTIAL ARTS RIGHT UFC IS, UM, THE SPORT OF FIGHTING, YA KNOW, AND IN THAT YOU CAN USE NOT JUST YOUR HANDS. IN BOXING? YOU GOT A COUPLE OF THINGS TO WORRY ABOUT. IN THE UFC, IN MIXED MARTIAL ARTS, IN THE ULTIMATE FIGHTING CHAMPIONSHIP YOU GOT YOUR LEFT YOUR RIGHT YOU HAVE YOUR ELBOWS YOU HAVE YOUR KNEES YOU HAVE YOUR LEGS YOU, IF IT’S NOT WORKING OUT FOR YOU UPSTAIRS YOU CAN TAKE THE FIGHT TO THE FLOOR YOU CAN ARMLOCKS CHOKEHOLDS AND YOU KNOW IT MAKES IT WAY MORE EXCITING PERSONALLY EXCITING. BUT HERE’S THE THING IN NEW YORK STATE WHERE WE ARE OBVIOUSLY TAPING WE’RE HERE IN OUR TISCH… YES …WNET STUDIO AT LINCOLN CENTER. NOT LEGAL. YOU KNOW WHAT? LIKE YOU COULDN’T FIGHT DOWN THE STREET IN MADISON SQUARE [LAUGHTER] ISN’T THAT A… GARDEN WHERE I KNOW YOU WANT TO FIGHT RIGHT? YES YES YOU COULDN’T DO IT? YA KNOW I BELIEVE THEY’RE WORKING ON THAT I MEAN IT’S ONE OF WHAT A FEW STATES YEARS IT’S BEEN GOING ON, YES I MEAN ONLY US AND ONLY NEW YORK AND CONNECTICUT TWO STATES THAT’S IT UM YA KNOW I FOUGHT IN NEW JERSEY BEFORE I FOUGHT IN CONNECTICUT BEFORE, I DON’T… TELL FOLKS HOW SAFE YOU THINK IT IS WELL LET ME TELL YOU I CAN, PERSONAL EXPERIENCE WITHOUT GETTING INTO ALL THE YA KNOW THE EXPERTS AND WHAT THE… EVERYTHING THAT THEY, YA KNOW COMPARING IT TO FOOTBALL, ALL THE OTHER, THERE’S A LOT OF OTHER SPORTS OUT THERE FOOTBALL, HOCKEY, A NUMBER OF EM, VERY VIOLENT, VERY DANGEROUS, YA KNOW BUT PEOPLE ARE USED TO IT SO THEN THEY SEE MIXED MARTIAL ARTS AND THEY JUST THEY LUMP IT IN THERE LIKE “OH LOOK AT THIS IT’S A STREET FIGHT” THAT’S AN UNEDUCATED PERSON LOOKING AT THAT, I MEAN I’VE BEEN FIGHTING SINCE 2001 IN THE UFC NOTHING MORE THAN A FEW STITCHES, YA KNOW, AND, YA KNOW I FEEL LIKE I GOT MY MARBLES YOU KNOW IT’S INTERESTING YOU STARTED FIGHTING YOU STARTED, WHEN DID YOU KNOW YOU WANTED TO FIGHT? I WAS A LIFE LONG MARTIAL ARTIST I MEAN OTHER KIDS GROWING UP OR PLAYING LITTLE LEAGUE MY FATHER HAD ME WATCHING KUNG FU THEATER BRUCE LEE THAT’S WHAT I GREW UP ON YA KNOW I USED TO DO WING CHUN KUNG FU AS A KID AND THEN IN MY HIGH SCHOOL YEARS MY FATHER TURNED ME ON TO BRAZILIAN JU JITSU THE GRACIE FAMILY, HENZO GRACIE RIGHT MY COLLEGE WAS RIGHT HERE IN MANHATTAN IT WAS THE HENZO GRACIE ACADEMY RIGHT THAT’S HENZO GRACIE OBVIOUSLY THE FAMOUS FIGHTING FAMILY THE GRACIES RIGHT. THEY WERE THE GEE. YES OH YEAH FOR SURE THEY WERE THER LAST TO WEAR IT RIGHT? YEAH WELL I MEAN THEY FOUGHT IN THAT BACK IN THE DAY THE CHAMPIONS? RIGHT? NOW IT’S, YOU KNOW, NOW IT’S A DIFFERENT SPORT IT’S A DIFFERENT SPORT IT EVOLVED AND YOU WERE, DESCRIBE CAUSE THAT’S THAT ACADEMY DESCRIBE YOUR ACADEMY WITH YOUR BROTHER NICK TODAY YOU KNOW WHAT? I MEAN I PASS ON BRAZILIAN, I TEACH BRAZILIAN JU JITSU, THAT’S MY LOVE THAT’S MY PASSION BUT WE ALSO TEACH MUY THAI, WRESTLING, KICKBOXING MORE OF YOU? LOOK AT THIS GUY! WOW! IS THAT NO PASTA? THAT’S NO PASTA UNFORTUNATELY OH COME ON! YEAH THIS IS PASTA BUT THE SUIT HOLDS IT TOGETHER NICE AND AT 5’6″ EVERY POUND SHOWS SO I GOTTA MAKE SURE I, DANA WHITE ALWAYS BUSTED MY CHOPS BY THE WAY WE MENTIONED DANA TWICE NOW, DANA WHITE IS THE PRESIDENT AND CEO OF? YES. THE PRESIDENT OF THE UFC AND A BUDDY OF MINE AND HE LIKES BREAK CHOPS IN THE OFF SEASON BUT YOU’RE STILL TIED WITH THESE GUYS YES LAST TIME BEFORE I BELIEVE SEPTEMBER 2010? YES IT WAS MY BUDDY CHRIS LYTLE WOULD YOU S… OKAY, CAUSE YOU SAID SOMETHING. YOU MADE AN INTERESTING COMMENT TALKING ABOUT ROCKY YEAH THERE WAS A GREAT LINE IN THE ROCKY MOVIE, “ROCKY YOU WANNA COME BACK, WHY?” CAUSE THERE’S WHAT GOING ON IN THE BASEMENT? OH OH YEAH IT’S SOME STUFF IN THE BASEMENT [LAUGHTER] SOME STUFF IN THE BASEMENT? I USED THAT BEFORE WHEN PEOPLE ASK “ARE YOU RETIRED YET?” THAT’S WHEN PAULIE GOES “WHAT? YOU HAVEN’T PEAKED YET?” LISTEN I KNOW THOSE MOVIES [LAUGHTER] FORGET ABOUT ROCKY 5. THE REST OF THEM I KNOW EM ALL WELL YOU GOT ANY STUFF IN YOUR BASEMENT? YOU KNOW WHAT? I’M GONNA BE 39 IN JUNE, I’M HEADED OUT IF THIS THING GOT LEGAL IN NEW YORK HOPEFULLY BY THE FALL I WOULD LOVE A GOODBYE FIGHT AT THE MADISON SQUARE GARDEN. IS THAT TOO MUCH TO ASK? AGAINST? I MEAN YOU SEE MATT HUGHES IS A FORMER NEMESIS OF MINE C’MON! YOU AND MATT WERE LIKE THIS RIGHT? [LAUGHTER] THAT WOULD BE BEAUTIFUL. THAT WOULD BE GREAT THAT WOULD BE… HOW ABOUT, I SAW YOU AND MATT WHEN YOU DID THE THING ON SPIKE! YES WE DID A SPIKE TV! ULTIMATE FIGHTER. WE COACHED FOR EACH OTHER THAT WAS GREAT TV THAT WAS GREAT TV. WE HAD A WE HAD A VERY CLOSE FIGHT WHICH HE WON BY A NARROW POSITION YOU CAN DO THAT AGAIN! THE MADISON SQUARE GARDEN WE COULD IF IT WAS LEGAL HERE DO YOU KNOW ANY PEOPLE? YOU GOTTA MAKE SOME CALLS, STEVE. LISTEN THAT WOULD BE GREAT YOU’RE ON TV BY THE WAY, BY THE WAY PLUG YOUR FAMILY CAUSE YOU HAVE TWO DAUGHTERS RIGHT? YES AND YOU GOT ANOTHER ON THE WAY RIGHT? ANGELINA. MARIA. RIGHT. I HAVE ANGELINA, MY 4 YEAR OLD. ANGELINA. MARIA. YES MARIA ALL IRISH NAMES GO AHEAD AND [LAUGHTER] AND MOST LIKELY I’M PUSHING FOR SOPHIA IS GONNA BE HERE IN JUNE, YEAH EVEN THOUGH YOUR FAMILY’S GROWING AT THREE BEAUTIFUL DAUGHTERS WHICH YOU SAID IS TOUGHER THAN THE OCTAGON YEAH THAT’S ROUGH! WELL MAYBE NOT RIGHT NOW BUT WHEN THEIR TEENAGE YEARS, YOU KNOW THAT FIRST YEAR, SPEED FIGHT, SOMEBODY COMES IN A BOY COMES OVER, THAT’S GONNA BE ON LOOP FOR SURE. THAT KID COMES IN? THE FIRST ONE HE COMES IN “WHAT ARE YOU WATCHING MISTER SERRA?” “OH THAT’S A FIGHT OF ME BACK IN THE DAY, JUST ME HANDLING BUSINESS” [LAUGHTER] YOU JUST HAPPEN TO HAVE IT ON TV? YEAH. ON A LOOP. ON A LOOP. AND IT’S GONNA BE AN EVOLVING DOOR HE’S GONNA WALK RIGHT OUT [LAUGHTER] YEAH MATT LISTEN IT’S AN HONOR TO HAVE YOU ON THANKS FOR HAVING ME I WISH YOU NOTHING BUT THE BEST THANK YOU SO MUCH AND WHEN THINGS DO BECOME LEGAL HERE IN NEW YORK STATE WE’LL PLUG EVERYBODY TO MAKE SURE TO MAKE YOU GO CHECK MATT OUT AND ALSO YOU AND YOUR BROTHER NICK, YOUR ACADEMY, I WISH YOU NOTHING BUT THE BEST THANK YOU SO MUCH FOR HAVING ME STEVE ALL THE BEST. ALRIGHT TAKE CARE OF YOURSELF THANK YOU UM THIS IS STEVE ADUBATO THIS IS THE TISCH WNET STUDIOS AT LINCOLN CENTER. STAY TUNED. WE’LL BE RIGHT BACK. THAT WAS GREAT IF YOU WOULD LIKE MORE INFORMATION ON THIS PROGRAM OR IF YOU’D LIKE TO EXPRESS AN OPINION EMAIL US AT [email protected] VISIT US ONLINE AT WWW.ONEONONE.ORG OR FIND US ON FACEBOOK AT WWW. FACEBOOK.COM/ STEVEADUBATOPHD THERE IS IS. JACQUES TORRES HE IS KNOWN AS MR. CHOCOLATE CHOCOLATE EXECITIVE OFFICER OF JACQUES TORRES CHOCOLATE HOW ARE YOU DOING? I’M DOING TERRIFIC WHAT ABOUT YOU? I NITICE THAT YOU HAVE A VERY NEW YORK ACCENT YES. BROOKLYN ACTUALLY. BROOKLYN. [LAUGHTER] THAT’S GREAT. BY THE WAY CORRECT ME ON A FEW THINGS YES IS IT NOT A FACT THAT YOU KNEW THAT YOU WANTED TO BE A PASTRY CHEF AT 13 IN FRANCE? AND I’M STILL A PASTRY CHEF BUT YOU KNEW? A LITTLE BIT OVER 13 BUT HOW DID YOU KNOW AT 13? YOU KNOW MY BROTHER WAS A CHEF I KNOW THAT I WANT TO BE A CRAFTMAN. I WANT TO BE A CHEF THAT WAS VERY GOOD. I TRIED ON THE WEEKEND AND ON MY DAY OFF AT THE SCHOOL TO WORK IN A PASTRY SHOP AND WHEN I DISCOVERED THIS WORLD I FELL IN LOVE I SAID “YOU KNOW WHAT? THAT’S WHAT I’M GOING TO DO FOR MY LIFE” AND I DID YOU CAME TO THE UNITED STATES WHEN? I CAME THE US WHEN I WAS 28 SO IT’S BEEN A WHILE AND DESCRIBE FOR FOLKS YOUR OPERATION JACQUES TORRES CHOCOLATE DESCRIBE WHERE YOU ARE SO FOLKS CAN KNOW MORE ABOUT IT OKAY SO JACQUES TORRES CHOCOLATES WE STARTED IN DUMBO BROOKLYN JUST IN BETWEEN THE MANHATTAN BRIDGE AND THE BROOKLYN BRIDGE JUST ON THE OTHER SIDE IN BROOKLYN SIDE WE STAYED THERE AND WE’RE STILL THERE TODAY BUT FOR FOUR YEARS THEN I MOVED HALF OF THE PRODUCTION IN MANHATTAN AT HUDSON AND KING IS THAT THE ORIGINAL? THIS IS THE ORIGINAL CORRECT SO BROOKLYN FIRST THEN HUDSON AND KING IN MANHATTAN THEN I OPENED THE ONE IN THE UPPER WEST SIDE 73RD 74TH AND AMSTERDAM YEAH THAT’S OUR DIRECTOR BOB MORRIS’ NEIGHBORHOOD WE LOVE THAT I LOVE THAT YES AND THEN CHELSEA MARKET ROCKEFELLER CENTER AND NOW I’M OPENING A 40,000 SQUARE FOOT MANUFACTURER IN BROOKLYN ACTUALLY IN BROOKLYN 40,000 FEET? YES. 40,000 SQUARE FEET YES NOW ABOUT YOUR CHOCOLATE YES A COUPLE THINGS. FIRS OF ALL YOU SAID “THE WINDOWS ARE RIGHT THERE” PEOPLE CAN SEE PEOPLE WORKING INSIDE AND THAT WOULD BE ALMOST IMPOSSIBLE TO STEAL ANY OF YOUR RECIPES OR WHAT YOU DO BECAUSE WHAT YOU CAN’T REPLICATE IS “QUALITY” QUALITY AND TECHNIQUES TALK ABOUT THAT QUALITY AND TECHNIQUES ARE USUALLY THE MOST DIFFICULT THINGS TO REPLICATE. YOU CAN LOOK AT HOW ROLLS ROYCE IS MADE HOW FERARRI’S ARE MADE BUT THERE’S ONLY ONE ROLLS ROYCE COMPANY ONE FERRARI COMPANY I MEAN THOSE CARS ARE QUALITY AND I THINK THAT QUALITY IS ALWAYS THE MOST DIFFICULT THING TO REPLICATE AND OF COURSE TECHNIQUES WITH YOU KNOW I DO THAT FOR MANY YEARS NOW OVER 35 YEARS SO YES TECHNIQUES ARE SO YOU DIFFICULT TO REPLICATE YOU KNOW IT’S SO INTERESTING I’M CURIOUS ABOUT THIS WHEN YOU CAME TO THE UNITED STATES IN 1988, I’M ALWAYS FASCINATED BY PEOPLE’S STORIES, YOU KNOW LIKE HOW THEY PULLED IT TOGETHER I COME TO THIS COUNTRY FOR TWO YEARS. THAT WAS IT. I MEAN THAT WAS YOUR PLAN? MY PLAN WAS TO STAY HERE TWO YEARS AND SEE WHAT’S HAPPENING AND LEARN THE LANGUAGE AND I LOVE THE AMERICAN WAY YOU KNOW WHEN WHAT DO YOU LOVE ABOUT US? UM I DON’T KNOW IT’S, PEOPLE ARE PRETTY, PEOPLE ARE NICE IN NEW YORK, YOU KNOW, YOU SEE THAT IN THE REST OF THE COUNTRY PEOPLE DON’T BELIEVE YOU BUT I THINK THAT’S, PEOPLE ARE NICE IN NEW YORK. WALK IN THE STREET WITH A PLAN AND IN TWO MINUTES PEOPLE WILL ASK YOU “WHERE ARE YOU GOING? CAN I HELP YOU?” THAT’S, I FIND THAT AMAZING AND THE AMERICAN WAY THE ENTREPRENEUR WAY I LOVE THAT I DO LOVE THAT SO WHEN I COME TO THE US, I COME FOR THE RITZ CARLTON, I STAY ONE YEAR THE RITZ CARLTON? RIGHT? THE RITZ CARLTON HOTEL AND THEN I END UP IN NEW YORK A YEAR LATER WEREN’T YOU AT LE CIRQUE AS WELL? I’M SORRY YOU WERE AT LE CIRQUE? YES I WAS AT LE CIRQUE FOR 12 YEARS SO AFTER THE RITZ CARLTON I STARTED IN NEW YORK AND I WAS SCARED OF NEW YORK NEW YORK TO ME IT’S A BIG CITY AND I COME FROM A PLACE WHERE, IT’S CALLED BANDOL 7,000 PEOPLE LIVE IN BANDOL IT’S LESS THAN ONE BUILDING IN NEW YORK SO IT’S NOT PARIS IT’S NOT PARIS NOT IT WAS A VERY SMALL TOWN IN PROVENCE AND THEN AFTER TWO YEARS IN NEW YORK I COMPLETELY EMBRACED IT AND NOW I LOVE NEW YORK I ACTUALLY LIVE IN NEW YORK A LITTLE BIT LIKE SOUTH OF FRANCE HOW DO, TALK ABOUT HOW PEOPLE RESPOND TO CHOCOLATE BECAUSE THERE’S LOTS OF DIFFERENT CHOCOLATE YES PLACES IN YOU WILL YES WHAT DO YOU THINK IT IS ABOUT YOUR CHOCOLATE THAT PEOPLE HAVE RESPONDED TO THE POINT WHERE YOU’VE BEEN ABLE TO EXPAND THE WAY YOU HAVE? I THINK THAT THE FIRST THING WAS THAT WE OPENED AT THE RIGHT TIME THERE WAS ALMOST NO CHOCOLATE IN NEW YORK, 12 YEARS AGO THE MOVIE “CHOCOLATE” JUST CAME OUT AND THERE WAS A BIG THING ABOUT CHOCOLATES BUT ALSO THERE WAS ALREADY A MOVEMENT IN THE US ABOUT THE QUALITY OF THE FOOD RISING THE QUALITY OF THE COFFEE RISING THE QUALITY OF THE, I MEAN, STARBUCKS STARTS AND ALL THOSE COMPANIES START TO DO BETTER PRODUCTS AND CHOCOLATE IS THE SAME PEOPLE ONLY KNOW A FEW BRANDS BUT EVERYBODY GETS A LITTLE BIT MORE ATTENTION TO QUALITY PRODUCTS AND THAT’S WHEN I STARTED AND I WAS A LITTLE BIT HARD TO GET I WAS IN DUMBO THE SUBWAY WAS NOT EXACTLY CLOSE TO US BUT JUST ONE STOP AFTER MANHATTAN AND I WAS VERY SURPRISED TO SEE A LINE IN FRONT OF THE STORE, ESPECIALLY ON THE SUBWAY IT WAS CRAZY IN BROOKLYN? IN BROOKLYN. AND THIS IS WHY WE EXPANDED SEEING THE RESPONSE THAT I GOT WAS AMAZING AND I WAS THE FIRST CHEF TO MOVE TO BROOKLYN WHICH IS SOMETHING VERY VERY FASHIONABLE TODAY TO MOVE TO BROOKLYN BUT AT THAT TIME NOT THEN I WAS THE FIRST CHEF TO MOVE AND I THINK A LOT OF BROOKLYN WAS HAPPY TO SEE A CHEF FROM MANHATTAN COMING TO BROOKLYN AND YOU KNOW WITH MY BROOKLYN ACCENT THIS FIT PERFECTLY [LAUGHTER] UN I’M CURIOUS ABOUT THIS. THE RISKS THAT PEOPLE TALK ABOUT AS A BUSINESS PERSON YES ASSOCIATED WITH INVESTING MONEY, GETTING MONEY, PUTTING IT IN THERE, PUTTING YOUR LIFE SAVINGS YES IN THE LINE SO HOW DOES THAT FEEL? IT’S SCARY BUT I PUT MY SAVINGS INTO THE COMPANY BUT I BUILT IT MYSELF I BECAME THE CARPENTER, THE PAINTER, I ALREADY DID IT MYSELF YOU BUILT THE FIRST FACTORY YES BY HAND? YES. THREE FRIENDS, TWO FRIENDS THAT I HAD HERE AND HELPED ME AND MYSELF MY DAD WAS A CARPENTER SO I HAVE SOME NOTION OF WHAT I WAS DOING AND KNOW HOW TO SPACKLE A CAKE SO SPACKLING A WALL WAS PRETTY MUCH THE SAME THING. SAME TOOLS. SO YOU KNOW THIS IS WHAT I DID I BUILTT I HIRED OF COURSE AN ELECTRICIAN A PLUMBER YOU KNOW THOSE PEOPLE NEED TO HAVE A LISENCE BUT TO DO CARPENTRY AND THOSE THINGS NO ONE NEEDS BUT JACQUES I’M CURIOUS ABOUT THIS I KNOW YOU HAVE A PASSION FOR CHOCOLATE AND THE WORLD OF BAKING PASTRY AND MAKING THIS IS WHAT I LOVE TO DO DO SOMETHING WITH MY HANDS BUT IN THE MINUTE WE HAVE LEFT I’M CURIOUS ABOUT THIS AS SOMEONE WHO HAS TO MANAGE A BUSINESS, LEAD A BUSINESS, THIS IS A BUSINESS I HAVE A PASSION FOR THIS I HAD TO LEARN THE BUSINESS THIS IS THE MOST… HOW DID YOU LEARN THE BUSINESS? I THINK THAT THIS IS THE MOST DIFFICULT THING TO DO. MAKING THE CHOCOLATES, NO PROBLEM. SETTING UP A… THAT’S THE ART. THAT’S THE FUN. YES. BUT RUNNING THE BUSINESS THIS IS NOT SOMETHING THAT, WHO I AM THIS IS NOT SOMETHING THAT I’M AN EXPERT ON. YOU MEAN DISCIPLINING AND DEALING WITH EMPLOYEES I’M NO GOOD. I’M NO GOOD. AND THEIR PERFORMANCE IS THAT THAT’S FUN RIGHT? [LAUGHTER] I’M NOT VERY DISCIPLINED YOU KNOW MYSELF SO HO DO YOU DISCIPLINE AN EMPLOYEE WHEN YOU’RE NOT DISCIPLINED YOURSELF BUT NOW WE HAVE BETWEEN 60 AND 80 EMPLOYEES SO I HAVE TO LEARN, I HAVE TO… YOU’RE THE BOSS! YES YOU’RE THE MAN! NOT EVERYDAY BUT YOU KNOW I TRY TO BE BUT THAT’S CHALLENGING IT IS. IT IS. BUT YOU KNOW IT’SN SUCCESS IS FUN AND I DO RECCOMMEND YOU KNOW TO ANYONE THAT HAS THAT DREAM JUST DO IT. AMERICA’S A GREAT COUNTRY ISN’T IT? AMERICA IS THE BEST COUNTRY I LOVE IT. I AM AN AMERICAN TODAY AND I LOVE HOW THE AMERICANS AND FRENCH HAVE SUCH A GREAT RELATIONSHIP NOT ALWAYS [LAUGHTER] [LAUGHTER] I WAS GONNA SAY GETTING BETTER EVERY DAY JACQUES THANK YOU VERY MUCH MERCI BEAUCOUP BECAUSE OF PEOPLE LIKE YOU MERCI GOOD THANK YOU VERY MUCH ALL THE BEST. THIS IS STEVE ADUBATO AND PEOPLE LIKE JACQUES ARE HERE WE’LL BE BACK RIGHT AFTER THIS THANK YOU MERCI THAT WAS WONDERFUL IF YOU WOULD LIKE MORE INFORMATION ON THIS PROGRAM OR IF YOU’D LIKE TO EXPRESS AN OPINION, EMAIL US AT [email protected] VISIT US ONLINE AT WWW.ONEONONE.ORG OR FIND US ON FACEBOOK AT WWW. FACEBOOK.COM/ STEVEADUBATOPHD SUSAN SPENCER IS THE EDITOR IN CHEIF OF “WOMEN’S DAY” MAGAZINE GOOD TO SEE YOU SUSAN NICE TO BE HERE “WOMAN’S DAY” IS TURNING 75! ACTUALLY 76 IS THAT RIGHT? YEAH 76 YEARS OLD YEAH STARTED WHAT YEAR? IT STARTED IN 1931 AND IT WAS A SUPERMARKET MAGAZINE AND IT’S CHANGED DRAMATICALLY OVER THE YEARS BY THE WAY I’M GONNA HOLD THIS UP I KNOW WE HAVE SOME REALLY EARLY EDITIONS THIS IS ONE OF THE MORE RECENT ONES, PAULA DEEN UH HUH, YEP DOWN 36 POUNDS GO PAULA! FASCINATING STORY. DESCRIBE THE WOMEN’S DAY BRAND. WHAT IT WAS WHAT IT IS WHAT IT’S GONNA BE WELL WOMEN’S DAY IS PROBABLY ONE OF THE MORE TRUSTED MAGAZINES TO AMERICAN WOMEN AND AS I SAID BEFORE BEEN AROUND FOR 76 YEARS AND WE STARTED OUT AS A SUPERMARKET MENU SHEET AT A&P SUPERMARKETS WHAT’S A MENU SHEET? A MENU SHEET IS LIKE A LIST OF RECIPES ESSENTIALLY THAT’S, THAT WAS PRETTY OLD 1939? YEAH THERE YOU GO TWO CENTS! TWO CENTS CAN YOU BELIEVE IT? RIGHT AND BEFORE IT EVEN BECAME A MAGAZINE IT GREW TO A CIRCULATION OF 800,000 SO YOU CAN IMAGINE EVEN TODAY THAT WOULD BE AN AMAZING CIRCULATION RIGHT AND THEN IN 1937 IT BECAME A MAGAZINE AND WE’RE STILL AROUND SO OUR BRAND IS REALLY IT’S VERY OLD IT’S VERY TRUSTED WE HAD READERS WHO SAY THAT THEIR GRANDMOTHER USED TO READ THE MAGAZINE AND THEIR MOTHERS READ THE MAGAZINE THEY READ THE MAGAZINE PEOPLE REALLY SEE IT AS A VERY TRUSTED SOURCE OF INFORMATION FOR THEM WE WERE OUT ACROSS AMERICA IN THE FALL TALKING TO A LOT OF OUR READERS AND LISTENING TO THEM AND I REMEMBER ONE WOMAN TOOK THE MAGAZINE AND PUT HER HAND ON IT AND SHE SAID “THIS IS MY GIRL, THIS IS MY GIRL, THIS S WHAT I USE” AND SHE USED THE RECIPES SHE USES THE CRAFTS SHE LOOKS AT THE FASHION SO IT’S REALLY SOMETHING THAT SHE COME TO TO HELP HER IN ALL AREAS OF HER LIFE IT’S INTERESTING WITH A LOT OF MAGAZINES OUT THERE THAT FOCUS ON CELEBRITY AND GOSSIP RIGHT UM AND THAT’S PRETTY LOWBROW STUFF MM HMM NOT YOUR THING? NOPE. NOT OUR THING. OUR READERS DO, THEY WANT INFORMATION FORM US SO WHEN WE DO PUT A CELEBRITY ON THE COVER LIKE PAULA DEEN IT’S REALLY A CELEBRITY WHO IS GIVING THEM INFORMATION. THEY’RE NOT AS INTERESTED IN YOU KNOW SOMEBODY’S HAVING SOMEBODY ELSES BABY OR SOMETHING LIKE THAT AND THAT’S NOT SOMETHING THAT WE PEDDLE IN BUT THEY DO WANT TO KNOW HOW TO LIVE THEIR LIVES AND HOW TO LIVE THEIR LIVES BETTER AND MORE EFFICIENTLY AND WITH GREATER JOY AND I THINK THAT WHEN YOU CAN FIND A CELEBRITY WHO CAN GIVE THEM THAT INFORMATION, HOW TO LOSE WEIGHT OR GIVE THEM A HEALTHY RECIPE THAT’S WHAT THEY REALLY RESPOND TO FOR THOSE WHO ARGUE, A VERY GOOD FRIEND OF MINE WHO HAPPENS TO BE IN YOUR COMPANY NICK MATTERATSOFF MM HMM NICK AND I TALK A LOT ABOUT THE INDUSTRY YEAH IF YOU WILL AND WE’VE TALKED ABOUT… MAGAZINES ARE DYING MM HMM AND IT’S NOT A QUESTION OF WHETHER THEY’RE DYING OR NOT ISN’T IT A QUESTION OF, AND NICK AND I HAVE TALKED ABOUT THIS, WHERE YOU WIND UP AND HOW YOU WIND UP DEALING WITH MM HMM THE NEW MEDIA RIGHT? ONLINE WORLD YEAH CAUSE YOU’RE NOT GOING AWAY RIGHT NO WE’RE NOT GOING AWAY AND OUR READERS HAVE A HUGE APPETITE FOR PRINT I MEAN WE ARE DOING REALLY WELL IN THE NEWSSTANDS RIGHT NOW AND IT’S YOU ARE? YEAH WE ARE ACTUALLY ON THE NEWSSTANDS? YES WE ARE AND I THINK THAT IT REALLY SHOWS THAT READERS OUR READERS ESPECIALLY I THINK LOOK AT THIS MAGAZINE AS SOMETHING THAT THEY CAN KINDA LEAN BACK WITH AT THE END OF THE DAY WE’RE “WOMAN’S DAY” AND I MEAN WE COVER ALL ASPECTS OF HER DAY WE DON’T COVER THINGS LIKE HOUSEKEEPING OR WE DON’T COVER THINGS LIKE RELATIONSHIP ADVICE AND THINGS LIKE THAT DO NOT? NO WE DON’T BUT WE COVER THINGS THAT GIVE HER A LOT OF JOY AND THINGS THAT ARE REALLY MEANINGFUL TO HER IN HER LIFE TALK ABOUT THE ONLINE PIECE HOW DO YOU AS THE EDITOR IN CHEIF BALANCE THE PRINT SIDE MM HMM RIGHT RESPONDING TO THOSE WHO WANT TO FEEL IT RIGHT I’M ONE OF THOSE PEOPLE, MY WIFE GET’S MORE AND MORE MAGAZINES ONLINE MM HMM, RIGHT AND I STILL LIKE TO FEEL IT. MAK IT UP TO REFER TO IT LATER AND YAY. YAY YOU. [LAUGHTER] YEAH THAT’S ME. THAT COULD BE A GENERATIONAL THING I’M NOT SURE WHAT IT IS BUT I DON’T THINK IT’S A GENERATIONAL THING I MEAN I HAVE… IT’S A PERSONAL PREFERENCE? YEAH I THINK IT MIGHT BE PERSONAL PREFERENCE BUT I HAVE A 15 YEAR OLD DAUGHTER WHO DOES NOT LIKE TO READ ANYTHING DOESN’T LIKE TO READ MAGAZINES ONLINE SHE LIKES TO PICK IT UP TOO SO MAYBE PERSONAL BUT HOW WE RESPOND TO IT IS YOU KNOW WE HAVE A BIG PRESENCE IN SOCIAL MEDIA ESPECIALLY RIGHT I KNOW SO YOU KNOW WE’RE ON FACEBOOK WE HAVE AN ENORMOUS INTEREST PAGE IT HAS A LOT OF SYNERGY WITH OUR READER. SO YOU KNOW FOR US THE DIGITAL WORLD IS A VERY MUCH A PIECE OF OUR BRAND BUT I THINK THE PRINT PIECE IS AS YU SAID IT’S NOT GOING AWAY IT’S STILL VERY POPULAR BUT HERE’S THE THING. YOU DON’T HAVE ONLINE WHAT YOU HAVE IN PRINT BECAUSE IF YOU WERE TO DO THE SAME THING THE QUESTION SOMEONE WOULD ASK IS “SO WHY AM I BUYING THE MAGAZINE?” MM HMM HOW DO YOU CREATE THAT SYNGERY WHERE IT MAKES SENSE? WELL I THINK THAT THERE’S A GOOD OVERLAP WITH WOMAN’S DAY ONLINE AND THE MAGAZINE AND THERE’S SOME STORIES THAT EXIST IN BOTH PLACES BUT I THINK THAT WHAT WWW.WOMENSDAY.COM IS DOING IS CREATING AN ONLINE EXPERIENCE WHERE WE’RE CREATING A PRINT EXPERIENCE AND I THINK THAT THEY DO DO THINGS THAT WE DON’T DO ONLINE FOR INSTANCE RELATIONSHIPS IS ONE OF THE AREAS THAT THEY DO COVER AND WE DON’T. AND THAT WORKS EXTREMELY WELL FOR THEM AND IN PRINT WE DO A TON OF RECIPES AND A LOT OF FOOD AND THAT’S SOMETHING THAT WORKS REALLY WELL FOR US IN PRINT YOUR BACKGROUND BEFORE YOU CAME TO THIS POSITION. DESCRIBE IT. I WORKED IN MAGAZINES FOR 26 YEARS I’VE JUST DESCRIBED MYSELF AS A SURVIVOR AND I’VE WORKED FOR MANY MAGAZINE COMPANIES I’VE WORKED FOR A VARIETY OF MAGAZINES I HAVE A DEEP DEEP GROUNDING IN “WOMEN’S SERVICE” AND IT’S SOMETHING I’M VERY PASSIONATE ABOUT IN “WOMEN’S SERVICE”? MM HMM, YES, “WOMEN’S SERVICE” MAGAZINE SO YOU LOVE MAGAZINES? I DO. I DO. WHEN DID YOU KNOW, I ALWAYS ASK [LAUGHTER] I ASK BROADWAY PERFORMERS WHO COME ON HERE AND PEOPLE IN THE MEDIA YOU KNOW ARTISTS ACTORS WHATEVER WHEN DID YOU KNOW? IT’S INTERESTING BUT THIS IS YOUR ART FORM THIS IS… RIGHT WHEN DID YOU KNOW? I THINK THAT I STARTED READING MAGAZINES WHEN I WAS ABOUT PROBABLY 12 OR 13 AND THERE WERE A COUPLE OF MAGAZINES THAT I REMEMBER REALLY BEING PIVOTAL IN MY CHILDHOOD. ONE WAS “SEVENTEEN” MAGAZINE OF COURSE AND THE OTHER ONE WAS “TIME” MAGAZINE MY PARENTS GOT IT AND I THINK IT WAS SORT OF THEIR WAY OF YOU KNOW KEEPING UP WITH THE WORLD AND I THINK THAT THAT REALLY HAD A BIG INFLUENCE ON ME. BUT “SEVENTEEN” WAS HANDY YOU KNOW THAT WAS JUST WONDERFUL TO READ THAT AND I THINK I’VE JUST HAD A LOVE AFFAIR WITH MAGAZINES EVER SINCE AND I READ THEM VORACIOUSLY I PROBABLY READ ABOUT I DON’T KNOW 15-20 MAGAZINES A MONTH TO BE ABLE TALK ABOUT SURVIVING, YOU KNOW, FOR 76 YEARS MM HMM THAT WOMAN’S DAY HAS BEEN OUT THERE THE QUESTION BECOMES FOR THE NEXT 76, HOW DO YOU STAY COMPETETIVE? I MEAN DESCRIBE WHAT HAPPENS IN THE NEXT DECADE WELL I THINK WHAT DO YOU THINK? I THINK IT’S REALLY ABOUT BEING RELATABLE AND RELEVANT TO OUR READERS AND SORT OF GIVING THEM WHAT THEY’RE LOOKING FOR AT ANY PARTICULAR POINT IN THEIR LIVES ONE OF THE AREAS THAT WE’VE BEEN EXPANDING AND ARE GOING TO CONTINUE TO EXPAND IN THE NEXT YOU KNOW IN THE NEXT 6 MONTHS ESPECIALLY IS OUR STYLE SECTION LIKE “FASHION & BEAUTY” IS REALLY REALLY REALLY REALLY ALL OF A SUDDEN BECOMING REALLY IMPORTANT TO OUR READERS AND I THINK IT’S PARTIALLY BECAUSE YOU KNOW IT’S BEEN A ROUGH KINDA TEN YEARS FOR A LOT OF THE WOMEN IN OUR AUDIENCE AND I THINK THAT THEY FOUND THAT WHEN THEY LOOK GOOD THEY FEEL GOOD AND FORTUNATELY THERE’S SO MANY WONDERFUL STORES OUT THERE WHERE THEY CAN GET CLOTHES THAT DON’T COST AN ARM AND A LEG AND THAT’S WHAT WE FEATURE FOR THE MAGAZINE IS LOW PRICE CLOTHING IT IS LOW PRICE? IT IS PRETTY LOW YEAH I MEAN ITS VERY IT’S VALUE, IT’S VALUE FOCUSED AND SO YOU CAN GO THEY CAN SEE A WONDERFUL DRESS FROM JC PENNY OR A GREAT DRESS FROM TARGET AND THEN THEY CAN GO AND BUY IT THERE AND IT’S WITHIN THEIR PRICE RANGE SO FOR NOT A LOT OF MONEY THEY CAN ACTUALLY FEEL REALLY GOOD LAST QUESTION. YOU’VE HAD THIS PASSION FOR 20-SOME-ODD YEARS MM HMM FOR MAGAZINES FOR THE INDUSTRY FOR THE FEEL FOR WHAT’S IN THEM RIGHT ON A SCALE FROM 1-10 TODAY WHERE IS THAT PASSION LEVEL? OH 10. ABSOLUTELY. STILL YEAH ABOLUTELY LOST NONE OF IT YEAH ABSOLUTELY NOT I MEAN I THINK I HAVE A VERY DEEP RESPECT AND CONNECTION FOR THIS AUDIENCE AND YOU KNOW I LOVE GOING OUT TALKING TO THEM AND LISTENING TO THEM… ONE ON ONE WITH STEVE ADUBATO HAS BEEN A PRODUCTION OF THE CAUCUS EDUCATIONAL CORPORATION CELEBRATING 25 YEARS OF BROADCAST EXCELLENCE IN PERTNERSHIP WITH ST JOSEPH’S HEALTHCARE SYSTEM FUNDING HAS BEEN PROVIDED BY HACKENSACK UNIVERSITY HEALTH NETWORK SUN NATIONAL BANK NEW JERSEY NATURAL GAS UNITED WATER COUNTY COLLEGE OF MORRIS THE MERCK COMPANY FOUNDATION AND BY FEDWAY ASSOCIATES INC TRANSPORTATION PROVIDED BY AIR BROOK LIMOUSINE SERVING THE METROPOLITAN NY-NJ AREA THIS HEALTHCARE MESSAGE IS BROUGHT TO YOU BY MD ADVANTAGE INSURANCE COMPANY OF NEW JERSEY CHOOSING A NEW FAMILY DOCTOR CAN BE CONFUSING. CHECK WITH YOUR HEALTH INSURER TO SEE WHICH PHYSICIANS NEAR YOU PARTICIPATE WITH YOUR PLAN. FIND OUT WHICH HOSPITALS THE DOCTOR USES AND WHO COVERS WHEN THE DOCTOR IS AWAY. AND REMEMBER TO SCHEDULE AN APPOINTMENT WITH YOUR NEW DOCTOR IN ADVANCE TO FILL OUT ANY PAPERWORK WITHOUT THE

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