The Core-Tex Is Super Cool And Super Difficult – Sweat Inc., Season 1

The Core-Tex Is Super Cool And Super Difficult – Sweat Inc., Season 1


Tell us about Core-Tex. The Core-Tex
is the only platform because it’s patented
that will tilt,translate,
which is the slide,
and then rotate unrestricted
at the same time.
The science behind
the Core-Tex
is really about variability,and that’s constantly
changing
the environments
that we’re in
that challenges our musclesand tissues differently,gives us an opportunity
to learn
and expand
our movement catalogue.
And that’s not just
from something that’s wobbly. It’s also because
I can introduce that rotation,which gets you
burning more calories
in a shorter period of time.What’s your business model? It’s already
in commercial fitness, and a lot of places
do see it as something that they put in the new
functional training zones.
Right? They got turf down,
they got the battle ropes, they got the TRX frames. You’re further along than some
of the concepts we’ve seen. How long has Core-Tex
been around? We had a really soft launch
in 2009. – So six years it’s been
commercially available?
– Correct. Is there anything like this
at all in the market?Well, we don’t want
to be compared to the BOSU
or anything else
because they’re
apples-to-oranges comparison.
We gotta say, okay, here’s
the space that we’re creating and here’s the value in it. Is it a lot harder?
Absolutely.How many units
have you sold?
Roughly 2,000. So 2,000 in six years. – Yeah.
– Okay. And that’s because
we haven’t done a good job of communicating the value. Just because you have
an innovative product does not mean the customers
are gonna flock to it.You also need to have
a marketing hook
that explains
what you’re about.
When I started TRX, we described
the suspension trainer as a world-class gym
in a backpack.Anthony needs to market
the Core-Tex in a way
that explains
what his product solves
that the consumer needs. – I feel like–
let’s try it.
– Let’s try it out. All right, if you guys can
get around to the other sides. All right, get ready
’cause we’re going
on a flying saucer. So here’s what we’re gonna do.
With one knee up, drive.There you go.So your arms end up dictating
how fast your feet want to go. – Wow.
Doing mountain climbersfor a minute and a half,
my heart rate got up to 146.That’s a really good thing.Anthony:All right, all right.
Now push-up flow.
Turn left, turn right. – Oh.
– Oh, God! And I’m strong with push-ups. – It’s not easy at all.
– Wow! – Wow!
– Why can’t I do that? Because it’s brand-new. – Come on!
– It’s brand-new
to your system. Your core is way better
than mine, trust me. Traditional exercise devices
tend to work your body in a very linear way.Angles of push and pull
that are front to back,
side to side,
up and down,
but the Core-Tex
is creating resistance
on multiple planes
at the same time, and this is what’s making it
so hard. Anthony:
How about a bridge?
We’re gonna get our butt
up nice and close
to the platform. And then once
you’re in that bridge, you’re gonna be like a DJ now, and you’re gonna scratch
that record. ( laughs )
This cannot be that hard. Randy:
Oh, got some hammies!
Come on, man.
Oh, my God. Why is this so hard?( laughs )
Can’t believe this.
I have never done a workout
like this before. Holy mother of God! Anthony:We’re get some nice
rotation with your hips.
I’m a strong bitch. I mean can do things like
jumping pistol squats. I cannot hold that plank
or a static bridge. I would want to see
what my body can do after a month training
with it. What about this? It seems like the possibilities
with it are pretty endless. I supposedly burned 70 calories
in four and a half minutes. – Is that possible?
– I think it is. This definitely gives you
a phenomenal workout. I just think, like,
it will require some educationto be able disseminate
for the beginners.
It feel super advanced to me. We actually may have put,
you know, our finger
on the nose of one of the reasons
why this has been around
for six years and is still
sort of underground.Because it’s so advanced,your job is to simplify it
for the masses.
– Obi:You did a great job.
– Thank you. Anthony:The feedback
that I got was solid.
And I’m feeling really good about my chances
for this round.

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